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GTmetrix is a powerful website performance analysis and optimization tool. Here is a detailed introduction: I. Main functionsPerformance analysis: GTmetrix can quickly analyze the loading speed of the website, identify various factors that affect the speed, such as page loading time, page size, number of requests, etc., and provide detailed performance reports.Optimization suggestions: Based on the test results, GTmetrix will provide specific optimization suggestions, such as compressing images, reducing HTTP requests, enabling browser caching, etc., to help users improve website performance.Historical data tracking: You can test website performance regularly, track historical trends, understand performance changes, and help users keep the website in the best condition.Multi-device testing: Supports testing website performance on different devices and browsers to ensure that the website can load quickly in various environments.Horizontal comparison: Users can use GTmetrix to compare their website performance with competitors and determine how their website compares with competitors in terms of performance.Browser and device compatibility testing: GTmetrix allows users to test the compatibility of their website on different browsers and devices to ensure that the website can run normally on various devices and browsers. 2. How to useVisit GTmetrix official website: Go to GTmetrix official website.Enter URL: Enter the URL of the website to be tested in the input box.Run analysis: Click the "Test your site" button and GTmetrix will start analyzing website performance.View report: After the analysis is completed, GTmetrix will generate a detailed performance report, including key indicators such as page loading time, page size, number of requests, etc.Apply optimization suggestions: According to the optimization suggestions in the report, make corresponding adjustments and improvements to improve website performance. 3. Version differencesFree version: GTmetrix provides free performance testing and monitoring services, suitable for individual website owners and small businesses.Paid version: For users who need more advanced features, GTmetrix provides tiered charging plans, including faster analysis, more detailed targeting options, additional API access, hourly URL monitoring, and white label PDF reports. GTmetrix is a powerful and easy-to-use website performance analysis tool that can help users detect and optimize the loading speed of the website and provide a better user experience. Whether you are a personal website owner or a professional developer, GTmetrix is an indispensable tool that is worth trying.
PageSpeed Insights (PSI) is a free online tool provided by Google that aims to help developers and website operators analyze the performance of web pages on mobile and desktop devices and provide targeted optimization suggestions. Functions and UsesPerformance Scoring and Optimization SuggestionsPSI will score web pages based on key indicators such as web page loading speed and interactivity (0-100 points), with higher scores indicating better performance. It will also provide specific optimization suggestions, such as code compression, image optimization, resource loading optimization, etc. Core Indicator AnalysisPSI uses Google's Core Web Vitals to evaluate web page performance, including:Maximum Content Paint Time (LCP): The time it takes for the main content of the page to load.Interactive Delay (FID): The delay from the first user interaction to the page response.Cumulative Layout Shift (CLS): The visual stability of page elements during loading. Lab Data and Real User DataLab Data: Based on Lighthouse's simulated test results, it provides diagnostics in performance, accessibility, best practices, and SEO.Real user data: Collect performance of actual users through Chrome User Experience Report (CrUX). SEO optimization assistanceOptimizing web page performance can help improve search engine rankings, especially pages that perform well in Google's core network indicators are more likely to get higher rankings. How to use PageSpeed InsightsVisit the official website of PageSpeed Insights.Enter the website URL to be evaluated and select the device type (mobile or desktop).Click the "Analyze" button and the tool will generate a detailed performance report and optimization suggestions. Comparison with other toolsLighthouse: PSI is based on the detection logic of Lighthouse, but integrates real user data (CrUX), which is suitable for quickly checking web page performance, while Lighthouse is more suitable for in-depth analysis. GTmetrix and WebPageTest: PSI has advantages in integrating Google core indicators and user experience analysis, but does not provide in-depth visual waterfall charts. Version updatePSI's API and UI are constantly updated, such as the addition of new indicators such as interactive to next paint time (INP) and first byte time (TTFB), and supports the generation of shareable analysis report links. SummaryPageSpeed Insights is a powerful web performance optimization tool that can help developers quickly evaluate web performance, provide targeted optimization suggestions, and monitor and optimize around Google's core network indicators. By using PSI, you can effectively improve web page loading speed and user experience, thereby improving the ranking and competitiveness of the website in search engines.
Screaming Frog is a powerful SEO crawler tool that can help users quickly analyze websites, identify potential SEO issues, and provide optimization suggestions. The following are the main functions and usage steps of Screaming Frog: Main functionsWeb crawling: It can crawl all web pages on the website and provide detailed information, including URL, title, description, etc.Link analysis: Analyze the internal and external links of the website to find dead links, duplicate links and other problems.Metadata analysis: Check the meta tags of the website, such as title, description, keywords, etc., and provide optimization suggestions.Image optimization: Analyze the images in the website, check the image size, format and other issues, and improve the loading speed of the website.Sitemap generation: Automatically generate a sitemap file to facilitate search engine inclusion of the website.JavaScript rendering: It can crawl JavaScript rendered web page content to ensure that no important pages and information are missed.Integrate with other tools: It can be seamlessly integrated with Google Analytics and Google Search Console to view more detailed page data and understand user behavior.Generate Sitemap: Easily generate a sitemap for the website to help search engines retrieve and index all pages more effectively. Steps to useDownload and install: Visit the official Screaming Frog website and download the version for your operating system.Enter the website URL: Enter the website URL to be analyzed in the tool, and select "Spider" mode or "List" mode to start crawling.Analyze data: After the crawling is completed, view the various data provided by the tool to find out the problems with the website, such as wrong links, duplicate content, etc.Optimize the website: Make corresponding optimizations based on the analysis results, such as modifying the title, description, fixing dead links, etc.Continuous tracking: Use Screaming Frog to crawl the website regularly, continuously track the optimization results, and continuously improve the SEO performance of the website. Version differenceFree version: can crawl up to 500 URLs, suitable for small websites or individual users.Paid version: The price is £199 per year, removes the URL limit, and provides more advanced features, such as custom extraction, Google Analytics integration, etc.Screaming Frog is a very practical SEO tool that both beginners and professionals can use to improve the search engine visibility and ranking of their website.
Google Keyword Planner is a free tool provided by Google Ads, which is mainly used to help advertisers and marketers discover, analyze and optimize keywords to improve advertising effectiveness and search engine optimization (SEO) performance. The following are the main functions and usage of the tool: Main functions Discover new keywords:Enter product or service keywords related to your business, and the tool will generate relevant keyword suggestions.Keywords can be obtained by entering keywords, specifying website URLs, or selecting product categories. Get search volume and forecast data:Provides data such as the average monthly search volume, trends, and competition level of keywords.You can view future performance forecasts for keywords, including clicks, impressions, and conversion rates.Analyze keyword competition:Provides keyword competition levels (low, medium, high) and average bid estimates to help advertisers set budgets. Develop advertising plans:Add selected keywords to advertising plans, set budgets and bidding strategies, and generate detailed forecast reports. Filter and optimize keywords:Provides a variety of filtering conditions (such as keyword text, language, region, etc.) to help users quickly find target keywords. How to use Register a Google Ads account:You need to create a Google Ads account first, then enter the tool interface. Enter keywords or website URLs:Enter keywords or website addresses in the tool to get relevant keyword suggestions. Analyze keyword data:View the search volume, competition level and bid estimates of keywords, and select suitable keywords. Develop an advertising plan:Add selected keywords to the plan, set budgets and bids, and generate forecast reports. Optimization strategy:Adjust keyword selection and budget allocation based on forecast data to improve advertising effectiveness. Applicable scenariosPPC advertising: Help advertisers select keywords with high conversion rates and optimize advertising budgets. SEO optimization: Although the tool is mainly designed for PPC, it can also be used for SEO keyword research to obtain search volume and competition data. Google Keyword Planner is a powerful free tool suitable for beginners and users with limited budgets, which can help them better understand the value of keywords and develop effective marketing strategies
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