Google Keyword Planner is a free tool provided by Google Ads, which is mainly used to help advertisers and marketers discover, analyze and optimize keywords to improve advertising effectiveness and search engine optimization (SEO) performance.
The following are the main functions and usage of the tool:
Main functions
Discover new keywords:
Enter product or service keywords related to your business, and the tool will generate relevant keyword suggestions.
Keywords can be obtained by entering keywords, specifying website URLs, or selecting product categories.
Get search volume and forecast data:
Provides data such as the average monthly search volume, trends, and competition level of keywords.
You can view future performance forecasts for keywords, including clicks, impressions, and conversion rates.
Analyze keyword competition:
Provides keyword competition levels (low, medium, high) and average bid estimates to help advertisers set budgets.
Develop advertising plans:
Add selected keywords to advertising plans, set budgets and bidding strategies, and generate detailed forecast reports.
Filter and optimize keywords:
Provides a variety of filtering conditions (such as keyword text, language, region, etc.) to help users quickly find target keywords.
How to use
Register a Google Ads account:
You need to create a Google Ads account first, then enter the tool interface.
Enter keywords or website URLs:
Enter keywords or website addresses in the tool to get relevant keyword suggestions.
Analyze keyword data:
View the search volume, competition level and bid estimates of keywords, and select suitable keywords.
Develop an advertising plan:
Add selected keywords to the plan, set budgets and bids, and generate forecast reports.
Optimization strategy:
Adjust keyword selection and budget allocation based on forecast data to improve advertising effectiveness.
Applicable scenarios
PPC advertising: Help advertisers select keywords with high conversion rates and optimize advertising budgets.
SEO optimization: Although the tool is mainly designed for PPC, it can also be used for SEO keyword research to obtain search volume and competition data.
Google Keyword Planner is a powerful free tool suitable for beginners and users with limited budgets, which can help them better understand the value of keywords and develop effective marketing strategies
