Background
Louis Vuitton, a global luxury brand with a 150-year history, initially specialized in serving royalty and nobility. Today, it has become a giant trendsetter in fashion, footwear, luggage, jewelry, and more.
Requirements
Domestically, counterfeit websites are rampant, and Louis Vuitton urgently needs to change this situation to prevent consumers from being misled. To establish an authoritative image in consumers' minds, the brand aims to increase organic traffic and rankings on its official website while assisting in the integration of strategies with its international headquarters.
Solutions
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Assist Louis Vuitton in developing strategies for its official website and search engine optimization.
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Conduct user behavior analysis and environmental analysis of the official website on search engines.
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Set and improve code rules for the official website, and through keyword research and deployment, secure favorable positions in search results. This has led to a healthy increase in the number of indexed pages on search engines.
Implementation Effects
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The number of keywords searchable on Baidu for the official website has dramatically increased.
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Favorable positions on Baidu search result pages have been secured, preventing counterfeit websites from misleading consumers.
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Various website metrics have become healthier.
