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Zhihu

Zhihu, China’s premier Q&A - based content platform, provides a valuable opportunity to engage with Chinese - speaking audiences seeking knowledge and expertise. Our Zhihu service includes answering relevant questions, sharing in - depth insights, and publishing high - quality content. By positioning your brand as an industry expert, we increase brand credibility, drive traffic to your website, and generate leads. Whether you want to target the Chinese domestic market or connect with Chinese - speaking users globally, Zhihu is an effective platform to build brand authority and engage with a highly educated and influential audience.

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Zhihu Case

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SHISEIDO

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Background SHISEIDO (Shiseido) is not only popular in Japan but also loved by numerous consumers worldwide. Its products are sold in 85 countries across the globe, making it an Asian cosmetics group with a global reputation. Requirements On the Xiaohongshu platform, promote the brand's new or popular products to help users better understand the products and their advantages, thereby promoting purchase conversion. Guide consumers to purchase products through duty-free shops and strengthen their awareness of this purchasing channel. Solutions Build a reasonable Xiaohongshu influencer matrix based on different project objectives. Combine the platform's trending topics and keywords to gain greater exposure for the brand's products. Provide user behavior analysis, industry environment analysis, competitor analysis, and optimization plans for the brand on the Xiaohongshu platform. Establish a KOL matrix, develop note briefs, and guide purchase channels to encourage potential consumers to "seed" the brand and products, and to share and spread the information spontaneously. This will expand the audience coverage and enhance purchase conversion through the channel. Implementation Effects The promoted products have seen a significant increase in attention and comments on the Xiaohongshu platform. The search results for trending keywords on Xiaohongshu contain a large number of brand notes appearing in top positions, reaching a wider audience. Xiaohongshu notes have been included in Baidu, with Baidu traffic feeding back to Xiaohongshu, ensuring sustained exposure of the brand's notes.

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Other Services

Expand your global reach with our targeted international marketing solutions.

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Facebook

Our Facebook service focuses on leveraging the world’s largest social media platform to build brand awareness, engage with your target audience, and drive business growth. We create compelling content, manage targeted ad campaigns, and foster community interactions. By reaching users based on demographics, interests, and behaviors, we increase brand visibility, drive traffic to your website, and generate leads and sales. Whether you’re looking to launch a new product, increase customer loyalty, or expand your market reach, our Facebook services help you connect with billions of potential customers worldwide.​

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Twitter

Twitter is a powerful platform for real - time communication and brand promotion. Our Twitter service includes crafting engaging tweets, managing ad campaigns, and interacting with followers. We use targeted hashtags, trends, and analytics to reach a wider audience, enhance brand reputation, and drive website traffic. By sharing timely updates, industry insights, and promotional content, we help your brand stay relevant and top - of - mind. Whether you want to increase brand awareness, engage with influencers, or drive conversions, our Twitter services enable you to leverage the platform’s unique features for business success.​

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Linkedin

LinkedIn, the world’s leading professional networking platform, offers unique opportunities for B2B businesses. Our LinkedIn service focuses on building a professional brand image, connecting with industry influencers and decision - makers, and driving business - relevant traffic. We create engaging company pages, share industry - specific content, and run targeted ad campaigns. By reaching professionals based on job titles, industries, and company sizes, we help you generate high - quality leads, expand your professional network, and enhance brand credibility in the business world.

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Little Red Book

Little Red Book, a popular lifestyle and e - commerce platform in China, offers a unique space to showcase products and engage with consumers. Our Little Red Book service focuses on creating visually appealing content, including product reviews, lifestyle tips, and shopping guides. By leveraging user - generated content and influencer marketing, we increase brand exposure, drive traffic to your e - commerce store, and boost sales. Ideal for consumer - facing brands, Little Red Book allows you to connect with millions of Chinese consumers, build brand loyalty, and stay ahead in the competitive Chinese market.

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