Background
I-PRIMO, originating from Japan, is a professional brand specializing in custom wedding rings. Since its establishment in 1999, I-PRIMO has been committed to embodying the Japanese spirit of craftsmanship and meticulous customer service. The brand extends the symbolic meanings of myths and constellations into its 150+ ring designs.
Requirements
Enhance brand awareness, reputation, and product conversion while fostering customer trust through promotion on major marketing platforms.
Solutions
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Website Optimization: Conduct a comprehensive industry analysis to identify and deploy more valuable keywords for the website. Improve website page quality from the perspective of user needs and experiences. Use integrated optimization methods to surpass competitors and achieve better search engine rankings, increasing the website's visibility on the internet.
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Reputation Marketing on Baidu and Zhihu: Focus on brand reputation and new product promotion to enhance brand awareness and user trust on these platforms.
Implementation Effects
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Multiple popular keywords have achieved and maintained top rankings on Baidu's first page for the official website.
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Brand and reputation-related keywords have an 80% coverage rate on Baidu's first page.
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Achieved top 10 rankings for 20 industry hot keywords on Zhihu.
