Background CapitaLand is one of Asia's largest diversified real estate groups, headquartered in Singapore and listed on the Singapore Exchange. Its real estate and serviced apartment businesses span over 20 countries and 110 cities. CapitaLand also develops a variety of real estate financial products and services for its customers. Requirements Enhance internet brand management for all CapitaLand projects in China and improve the brand's performance on search engines. Solutions Website Optimization: Align with CapitaLand's online brand strategy in China to develop search engine implementation plans for each project. Optimize the synergy between PC and mobile websites based on user habits in recent years. Provide comprehensive plans and implementation for brand exposure, project promotion, and reputation management on search engines. Reputation Marketing on Baidu and Zhihu: Focus on brand reputation and new product promotion to enhance brand awareness and user trust on these platforms. Implementation Effects Increased weight of the official website on search engines. A significant increase in the number of keywords searchable on Baidu for the official website. More comprehensive exposure of the CapitaLand brand, enhancing project brand awareness.
Background Founded in Chongqing in 1993 and expanded nationwide, Longfor Group is a professional real estate company dedicated to product and service quality. Its business covers three major areas: real estate development, commercial operations, and property services. The company holds a prominent position in China's real estate industry in terms of business scale and comprehensive strength. Requirements In conjunction with the official website redesign, optimize the overall site to enhance the website's ranking for search engine keywords. Additionally, manage the search engine reputation for the group's projects. Solutions Assist in developing strategies for the official website and its implementation on search engines. Conduct user behavior analysis and environmental analysis of the official website on search engines. Set and improve code rules for the official website. Through keyword research and deployment, secure favorable positions in search results, leading to a healthy increase in the number of indexed pages on search engines. Implementation Effects The number of keywords searchable on Baidu for the official website has significantly increased. Favorable positions on Baidu search result pages have been secured, preventing counterfeit websites from misleading consumers. Various website metrics have become healthier.
Background Yu Pu Hui, developed by the multinational property development and infrastructure group Lendlease, is an elderly care project launched in China. This project marks Lendlease's entry into China's high-quality elderly care market. Requirements Yu Pu Hui is an elderly care community with nearly 850 independent apartments, featuring landscape gardens, recreational areas, and clubs, along with a variety of fitness and entertainment facilities. Located by the picturesque Dianshan Lake, it represents the first step of Lendlease in China's high-end elderly care market. Solutions Brand Analysis and Strategy: Analyze the current status of the brand on search engines, identify valuable entry points for the brand, and develop a targeted reputation management plan. In-depth Product Understanding: Participate in community experience activities with tour groups to gain a deeper understanding of product details and write compelling articles. Website Optimization: Create encyclopedic entries and news updates for the corporate website to comprehensively implement optimization. Implementation Effects Website Optimization: Enhanced the official website's ranking on search engines, with brand terms optimized to the first page of Baidu search results. Reputation Management: Constructed positive content for brand-related keywords on search engines, achieving over 80 top positions on Baidu's first page. Positive Information Coverage: High-quality information dominated the first page of brand search results, showcasing the company's positive image.
Background Sunshine Holdings Limited, a "Fortune Global 500" company, ranked 368th in the 2019 Fortune Global 500 list. Founded in 1995 by Mr. Lin Tengjiao, a patriotic overseas Chinese entrepreneur, it has grown into a large investment holding company integrating six major industrial groups: environmental protection, education, real estate, finance, commodities, and capital. Requirements Upgrade and redesign the group's official website while supporting brand promotion to create a positive search reputation environment for the brand. Solutions Assist the development team in completing the design of multiple channel pages and templates. Provide solutions for website development and content deployment. Implement SEO strategies during the website development process to enhance the website's search engine friendliness. Implementation Effects Increase brand exposure on search engines for the official website. Improve the performance of brand-related content in Baidu search results, enhancing brand value. Maintain and manage the brand's search reputation.
Background Louis Vuitton, a global luxury brand with a 150-year history, initially specialized in serving royalty and nobility. Today, it has become a giant trendsetter in fashion, footwear, luggage, jewelry, and more. RequirementsDomestically, counterfeit websites are rampant, and Louis Vuitton urgently needs to change this situation to prevent consumers from being misled. To establish an authoritative image in consumers' minds, the brand aims to increase organic traffic and rankings on its official website while assisting in the integration of strategies with its international headquarters. Solutions Assist Louis Vuitton in developing strategies for its official website and search engine optimization. Conduct user behavior analysis and environmental analysis of the official website on search engines. Set and improve code rules for the official website, and through keyword research and deployment, secure favorable positions in search results. This has led to a healthy increase in the number of indexed pages on search engines. Implementation Effects The number of keywords searchable on Baidu for the official website has dramatically increased. Favorable positions on Baidu search result pages have been secured, preventing counterfeit websites from misleading consumers. Various website metrics have become healthier.
Background I-PRIMO, originating from Japan, is a professional brand specializing in custom wedding rings. Since its establishment in 1999, I-PRIMO has been committed to embodying the Japanese spirit of craftsmanship and meticulous customer service. The brand extends the symbolic meanings of myths and constellations into its 150+ ring designs. Requirements Enhance brand awareness, reputation, and product conversion while fostering customer trust through promotion on major marketing platforms. Solutions Website Optimization: Conduct a comprehensive industry analysis to identify and deploy more valuable keywords for the website. Improve website page quality from the perspective of user needs and experiences. Use integrated optimization methods to surpass competitors and achieve better search engine rankings, increasing the website's visibility on the internet. Reputation Marketing on Baidu and Zhihu: Focus on brand reputation and new product promotion to enhance brand awareness and user trust on these platforms. Implementation Effects Multiple popular keywords have achieved and maintained top rankings on Baidu's first page for the official website. Brand and reputation-related keywords have an 80% coverage rate on Baidu's first page. Achieved top 10 rankings for 20 industry hot keywords on Zhihu.
Background CapitaLand is one of Asia's largest diversified real estate groups, headquartered in Singapore and listed on the Singapore Exchange. Its real estate and serviced apartment businesses span over 20 countries and 110 cities. CapitaLand also develops a variety of real estate financial products and services for its customers. Requirements Enhance internet brand management for all CapitaLand projects in China and improve the brand's performance on search engines. Solutions Website Optimization: Align with CapitaLand's online brand strategy in China to develop search engine implementation plans for each project. Optimize the synergy between PC and mobile websites based on user habits in recent years. Provide comprehensive plans and implementation for brand exposure, project promotion, and reputation management on search engines. Reputation Marketing on Baidu and Zhihu: Focus on brand reputation and new product promotion to enhance brand awareness and user trust on these platforms. Implementation Effects Increased weight of the official website on search engines. A significant increase in the number of keywords searchable on Baidu for the official website. More comprehensive exposure of the CapitaLand brand, enhancing project brand awareness.
Background Founded in Chongqing in 1993 and expanded nationwide, Longfor Group is a professional real estate company dedicated to product and service quality. Its business covers three major areas: real estate development, commercial operations, and property services. The company holds a prominent position in China's real estate industry in terms of business scale and comprehensive strength. Requirements In conjunction with the official website redesign, optimize the overall site to enhance the website's ranking for search engine keywords. Additionally, manage the search engine reputation for the group's projects. Solutions Assist in developing strategies for the official website and its implementation on search engines. Conduct user behavior analysis and environmental analysis of the official website on search engines. Set and improve code rules for the official website. Through keyword research and deployment, secure favorable positions in search results, leading to a healthy increase in the number of indexed pages on search engines. Implementation Effects The number of keywords searchable on Baidu for the official website has significantly increased. Favorable positions on Baidu search result pages have been secured, preventing counterfeit websites from misleading consumers. Various website metrics have become healthier.
Background Yu Pu Hui, developed by the multinational property development and infrastructure group Lendlease, is an elderly care project launched in China. This project marks Lendlease's entry into China's high-quality elderly care market. Requirements Yu Pu Hui is an elderly care community with nearly 850 independent apartments, featuring landscape gardens, recreational areas, and clubs, along with a variety of fitness and entertainment facilities. Located by the picturesque Dianshan Lake, it represents the first step of Lendlease in China's high-end elderly care market. Solutions Brand Analysis and Strategy: Analyze the current status of the brand on search engines, identify valuable entry points for the brand, and develop a targeted reputation management plan. In-depth Product Understanding: Participate in community experience activities with tour groups to gain a deeper understanding of product details and write compelling articles. Website Optimization: Create encyclopedic entries and news updates for the corporate website to comprehensively implement optimization. Implementation Effects Website Optimization: Enhanced the official website's ranking on search engines, with brand terms optimized to the first page of Baidu search results. Reputation Management: Constructed positive content for brand-related keywords on search engines, achieving over 80 top positions on Baidu's first page. Positive Information Coverage: High-quality information dominated the first page of brand search results, showcasing the company's positive image.
Background Sunshine Holdings Limited, a "Fortune Global 500" company, ranked 368th in the 2019 Fortune Global 500 list. Founded in 1995 by Mr. Lin Tengjiao, a patriotic overseas Chinese entrepreneur, it has grown into a large investment holding company integrating six major industrial groups: environmental protection, education, real estate, finance, commodities, and capital. Requirements Upgrade and redesign the group's official website while supporting brand promotion to create a positive search reputation environment for the brand. Solutions Assist the development team in completing the design of multiple channel pages and templates. Provide solutions for website development and content deployment. Implement SEO strategies during the website development process to enhance the website's search engine friendliness. Implementation Effects Increase brand exposure on search engines for the official website. Improve the performance of brand-related content in Baidu search results, enhancing brand value. Maintain and manage the brand's search reputation.
Background Louis Vuitton, a global luxury brand with a 150-year history, initially specialized in serving royalty and nobility. Today, it has become a giant trendsetter in fashion, footwear, luggage, jewelry, and more. RequirementsDomestically, counterfeit websites are rampant, and Louis Vuitton urgently needs to change this situation to prevent consumers from being misled. To establish an authoritative image in consumers' minds, the brand aims to increase organic traffic and rankings on its official website while assisting in the integration of strategies with its international headquarters. Solutions Assist Louis Vuitton in developing strategies for its official website and search engine optimization. Conduct user behavior analysis and environmental analysis of the official website on search engines. Set and improve code rules for the official website, and through keyword research and deployment, secure favorable positions in search results. This has led to a healthy increase in the number of indexed pages on search engines. Implementation Effects The number of keywords searchable on Baidu for the official website has dramatically increased. Favorable positions on Baidu search result pages have been secured, preventing counterfeit websites from misleading consumers. Various website metrics have become healthier.
Background I-PRIMO, originating from Japan, is a professional brand specializing in custom wedding rings. Since its establishment in 1999, I-PRIMO has been committed to embodying the Japanese spirit of craftsmanship and meticulous customer service. The brand extends the symbolic meanings of myths and constellations into its 150+ ring designs. Requirements Enhance brand awareness, reputation, and product conversion while fostering customer trust through promotion on major marketing platforms. Solutions Website Optimization: Conduct a comprehensive industry analysis to identify and deploy more valuable keywords for the website. Improve website page quality from the perspective of user needs and experiences. Use integrated optimization methods to surpass competitors and achieve better search engine rankings, increasing the website's visibility on the internet. Reputation Marketing on Baidu and Zhihu: Focus on brand reputation and new product promotion to enhance brand awareness and user trust on these platforms. Implementation Effects Multiple popular keywords have achieved and maintained top rankings on Baidu's first page for the official website. Brand and reputation-related keywords have an 80% coverage rate on Baidu's first page. Achieved top 10 rankings for 20 industry hot keywords on Zhihu.
ECOMMA Network focuses on search engine marketing.
