SEO TOOLS

Screaming Frog is a powerful SEO crawler tool that can help users quickly analyze websites, identify potential SEO issues, and provide optimization suggestions. The following are the main functions and usage steps of Screaming Frog: Main functionsWeb crawling: It can crawl all web pages on the website and provide detailed information, including URL, title, description, etc.Link analysis: Analyze the internal and external links of the website to find dead links, duplicate links and other problems.Metadata analysis: Check the meta tags of the website, such as title, description, keywords, etc., and provide optimization suggestions.Image optimization: Analyze the images in the website, check the image size, format and other issues, and improve the loading speed of the website.Sitemap generation: Automatically generate a sitemap file to facilitate search engine inclusion of the website.JavaScript rendering: It can crawl JavaScript rendered web page content to ensure that no important pages and information are missed.Integrate with other tools: It can be seamlessly integrated with Google Analytics and Google Search Console to view more detailed page data and understand user behavior.Generate Sitemap: Easily generate a sitemap for the website to help search engines retrieve and index all pages more effectively. Steps to useDownload and install: Visit the official Screaming Frog website and download the version for your operating system.Enter the website URL: Enter the website URL to be analyzed in the tool, and select "Spider" mode or "List" mode to start crawling.Analyze data: After the crawling is completed, view the various data provided by the tool to find out the problems with the website, such as wrong links, duplicate content, etc.Optimize the website: Make corresponding optimizations based on the analysis results, such as modifying the title, description, fixing dead links, etc.Continuous tracking: Use Screaming Frog to crawl the website regularly, continuously track the optimization results, and continuously improve the SEO performance of the website. Version differenceFree version: can crawl up to 500 URLs, suitable for small websites or individual users.Paid version: The price is £199 per year, removes the URL limit, and provides more advanced features, such as custom extraction, Google Analytics integration, etc.Screaming Frog is a very practical SEO tool that both beginners and professionals can use to improve the search engine visibility and ranking of their website.

Google Keyword Planner is a free tool provided by Google Ads, which is mainly used to help advertisers and marketers discover, analyze and optimize keywords to improve advertising effectiveness and search engine optimization (SEO) performance. The following are the main functions and usage of the tool: Main functions Discover new keywords:Enter product or service keywords related to your business, and the tool will generate relevant keyword suggestions.Keywords can be obtained by entering keywords, specifying website URLs, or selecting product categories. Get search volume and forecast data:Provides data such as the average monthly search volume, trends, and competition level of keywords.You can view future performance forecasts for keywords, including clicks, impressions, and conversion rates.Analyze keyword competition:Provides keyword competition levels (low, medium, high) and average bid estimates to help advertisers set budgets. Develop advertising plans:Add selected keywords to advertising plans, set budgets and bidding strategies, and generate detailed forecast reports. Filter and optimize keywords:Provides a variety of filtering conditions (such as keyword text, language, region, etc.) to help users quickly find target keywords. How to use  Register a Google Ads account:You need to create a Google Ads account first, then enter the tool interface. Enter keywords or website URLs:Enter keywords or website addresses in the tool to get relevant keyword suggestions. Analyze keyword data:View the search volume, competition level and bid estimates of keywords, and select suitable keywords. Develop an advertising plan:Add selected keywords to the plan, set budgets and bids, and generate forecast reports. Optimization strategy:Adjust keyword selection and budget allocation based on forecast data to improve advertising effectiveness. Applicable scenariosPPC advertising: Help advertisers select keywords with high conversion rates and optimize advertising budgets. SEO optimization: Although the tool is mainly designed for PPC, it can also be used for SEO keyword research to obtain search volume and competition data. Google Keyword Planner is a powerful free tool suitable for beginners and users with limited budgets, which can help them better understand the value of keywords and develop effective marketing strategies