Background Founded in 1921, OLYMPUS is one of the world's leading enterprises in precision and optical technology. Its business areas include medical, imaging, and life sciences industries. Through collaboration with E-Point, OLYMPUS aims to enhance the visibility of its official website on search engines, thereby better showcasing its brand value. Project Details In line with OLYMPUS's product promotion strategy, a comprehensive SEO plan has been developed for the homepage, channel pages, and detail pages of the brand's official website. Based on the performance of existing keywords, a professional SEO implementation timeline has been provided to gradually improve the website's performance in terms of traffic and keyword rankings.
Background SHISEIDO (Shiseido) is not only popular in Japan but also loved by numerous consumers worldwide. Its products are sold in 85 countries across the globe, making it an Asian cosmetics group with a global reputation. Requirements On the Xiaohongshu platform, promote the brand's new or popular products to help users better understand the products and their advantages, thereby promoting purchase conversion. Guide consumers to purchase products through duty-free shops and strengthen their awareness of this purchasing channel. Solutions Build a reasonable Xiaohongshu influencer matrix based on different project objectives. Combine the platform's trending topics and keywords to gain greater exposure for the brand's products. Provide user behavior analysis, industry environment analysis, competitor analysis, and optimization plans for the brand on the Xiaohongshu platform. Establish a KOL matrix, develop note briefs, and guide purchase channels to encourage potential consumers to "seed" the brand and products, and to share and spread the information spontaneously. This will expand the audience coverage and enhance purchase conversion through the channel. Implementation Effects The promoted products have seen a significant increase in attention and comments on the Xiaohongshu platform. The search results for trending keywords on Xiaohongshu contain a large number of brand notes appearing in top positions, reaching a wider audience. Xiaohongshu notes have been included in Baidu, with Baidu traffic feeding back to Xiaohongshu, ensuring sustained exposure of the brand's notes.
Company Background Since 1928, we have been dedicated to the sheet metal industry and have now become a technological pioneer and market leader in leveling technology. Our company headquarters is located in Baden-Baden. Situated in the center of the Karlsruhe Technology Park, we specialize in manufacturing leveling machines and complete production lines for sheet material processing. Project Details Objective: To designate 16 keywords and ensure at least 50% achieve a top-ten natural ranking on Baidu search results. Actual Achievement: All 16 designated keywords were optimized, with 13 achieving a top ranking on Baidu, exceeding the project target by 162%. Supporting Work: Comprehensive support for website optimization, including website redesign and on-site optimization.
Background Zoetis, formerly known as Pfizer Animal Health, is the world's leading animal health company. Since becoming an independent company in 2013, Zoetis has been dedicated to advancing animal health through a comprehensive portfolio of products, including vaccines, parasiticides, antibiotics, diagnostic reagents, antiemetics, anesthetics, and antipruritics. Requirements Enhance brand and product visibility by securing a prominent position on the first page of Baidu search results through content marketing. Optimize the official website to improve rankings for core keywords. Additionally, establish a strong presence within the top 30 results on Zhihu to enhance brand credibility and product endorsement. Solutions Develop and implement a comprehensive website optimization strategy, including content creation to support website development and content deployment. Analyze 200 industry-related keywords by capturing the top 50 Baidu search results (both PC and mobile), totaling 20,000 data points, to identify platforms most trusted by Baidu. Execute content marketing on Zhihu: leverage Zhihu's content promotion tools to increase readership and use Zhihu's information flow advertising to drive traffic to the official website. Implementation Effects Over 100 industry-related keywords have achieved top rankings on Baidu's first page for the official website. Reputation marketing has improved the positioning of target keywords on Baidu's first page by over 100. Zhihu content has generated over 60,000 reads, and traffic to the official website from Zhihu has exceeded 20,000 visits.
Background Qidian Chinese Website, established in May 2002, is one of China's leading literature reading and writing platforms. As a key component of China's digital content platform,阅文集团 (Yuewen Group), it has become a major original literature portal site in the country. Requirements Optimize the mobile website to enhance its search engine friendliness and increase mobile search traffic. Solutions Provide a comprehensive optimization strategy and user experience recommendations for the mobile site, and assist in the technical implementation. Conduct long-term tracking and analysis of the website optimization work. Implementation Effects Increase organic traffic from mobile search engines to the website. Achieve over a doubling of mobile search traffic.
Background Pear Video is a short video news platform created by a professional team with extensive media experience and a global network of citizen journalists. It focuses on providing in-depth edited aggregated content and original reporting. Requirements Rapidly establish brand awareness on search engines and enhance the website's search engine friendliness. Solutions Assist the brand in quickly enhancing its search engine visibility and provide SEO strategy development and training for its editorial team. Implementation Effects Brand keywords achieve exposure on the first page of Baidu search results. Video content is prominently featured in Baidu search results. Optimized performance of internal site search results.
Background Founded in 1921, OLYMPUS is one of the world's leading enterprises in precision and optical technology. Its business areas include medical, imaging, and life sciences industries. Through collaboration with E-Point, OLYMPUS aims to enhance the visibility of its official website on search engines, thereby better showcasing its brand value. Project Details In line with OLYMPUS's product promotion strategy, a comprehensive SEO plan has been developed for the homepage, channel pages, and detail pages of the brand's official website. Based on the performance of existing keywords, a professional SEO implementation timeline has been provided to gradually improve the website's performance in terms of traffic and keyword rankings.
Background SHISEIDO (Shiseido) is not only popular in Japan but also loved by numerous consumers worldwide. Its products are sold in 85 countries across the globe, making it an Asian cosmetics group with a global reputation. Requirements On the Xiaohongshu platform, promote the brand's new or popular products to help users better understand the products and their advantages, thereby promoting purchase conversion. Guide consumers to purchase products through duty-free shops and strengthen their awareness of this purchasing channel. Solutions Build a reasonable Xiaohongshu influencer matrix based on different project objectives. Combine the platform's trending topics and keywords to gain greater exposure for the brand's products. Provide user behavior analysis, industry environment analysis, competitor analysis, and optimization plans for the brand on the Xiaohongshu platform. Establish a KOL matrix, develop note briefs, and guide purchase channels to encourage potential consumers to "seed" the brand and products, and to share and spread the information spontaneously. This will expand the audience coverage and enhance purchase conversion through the channel. Implementation Effects The promoted products have seen a significant increase in attention and comments on the Xiaohongshu platform. The search results for trending keywords on Xiaohongshu contain a large number of brand notes appearing in top positions, reaching a wider audience. Xiaohongshu notes have been included in Baidu, with Baidu traffic feeding back to Xiaohongshu, ensuring sustained exposure of the brand's notes.
Company Background Since 1928, we have been dedicated to the sheet metal industry and have now become a technological pioneer and market leader in leveling technology. Our company headquarters is located in Baden-Baden. Situated in the center of the Karlsruhe Technology Park, we specialize in manufacturing leveling machines and complete production lines for sheet material processing. Project Details Objective: To designate 16 keywords and ensure at least 50% achieve a top-ten natural ranking on Baidu search results. Actual Achievement: All 16 designated keywords were optimized, with 13 achieving a top ranking on Baidu, exceeding the project target by 162%. Supporting Work: Comprehensive support for website optimization, including website redesign and on-site optimization.
Background Zoetis, formerly known as Pfizer Animal Health, is the world's leading animal health company. Since becoming an independent company in 2013, Zoetis has been dedicated to advancing animal health through a comprehensive portfolio of products, including vaccines, parasiticides, antibiotics, diagnostic reagents, antiemetics, anesthetics, and antipruritics. Requirements Enhance brand and product visibility by securing a prominent position on the first page of Baidu search results through content marketing. Optimize the official website to improve rankings for core keywords. Additionally, establish a strong presence within the top 30 results on Zhihu to enhance brand credibility and product endorsement. Solutions Develop and implement a comprehensive website optimization strategy, including content creation to support website development and content deployment. Analyze 200 industry-related keywords by capturing the top 50 Baidu search results (both PC and mobile), totaling 20,000 data points, to identify platforms most trusted by Baidu. Execute content marketing on Zhihu: leverage Zhihu's content promotion tools to increase readership and use Zhihu's information flow advertising to drive traffic to the official website. Implementation Effects Over 100 industry-related keywords have achieved top rankings on Baidu's first page for the official website. Reputation marketing has improved the positioning of target keywords on Baidu's first page by over 100. Zhihu content has generated over 60,000 reads, and traffic to the official website from Zhihu has exceeded 20,000 visits.
Background Qidian Chinese Website, established in May 2002, is one of China's leading literature reading and writing platforms. As a key component of China's digital content platform,阅文集团 (Yuewen Group), it has become a major original literature portal site in the country. Requirements Optimize the mobile website to enhance its search engine friendliness and increase mobile search traffic. Solutions Provide a comprehensive optimization strategy and user experience recommendations for the mobile site, and assist in the technical implementation. Conduct long-term tracking and analysis of the website optimization work. Implementation Effects Increase organic traffic from mobile search engines to the website. Achieve over a doubling of mobile search traffic.
Background Pear Video is a short video news platform created by a professional team with extensive media experience and a global network of citizen journalists. It focuses on providing in-depth edited aggregated content and original reporting. Requirements Rapidly establish brand awareness on search engines and enhance the website's search engine friendliness. Solutions Assist the brand in quickly enhancing its search engine visibility and provide SEO strategy development and training for its editorial team. Implementation Effects Brand keywords achieve exposure on the first page of Baidu search results. Video content is prominently featured in Baidu search results. Optimized performance of internal site search results.
ECOMMA Network focuses on search engine marketing.
