Background CapitaLand is one of Asia's largest diversified real estate groups, headquartered in Singapore and listed on the Singapore Exchange. Its real estate and serviced apartment businesses span over 20 countries and 110 cities. CapitaLand also develops a variety of real estate financial products and services for its customers. Requirements Enhance internet brand management for all CapitaLand projects in China and improve the brand's performance on search engines. Solutions Website Optimization: Align with CapitaLand's online brand strategy in China to develop search engine implementation plans for each project. Optimize the synergy between PC and mobile websites based on user habits in recent years. Provide comprehensive plans and implementation for brand exposure, project promotion, and reputation management on search engines. Reputation Marketing on Baidu and Zhihu: Focus on brand reputation and new product promotion to enhance brand awareness and user trust on these platforms. Implementation Effects Increased weight of the official website on search engines. A significant increase in the number of keywords searchable on Baidu for the official website. More comprehensive exposure of the CapitaLand brand, enhancing project brand awareness.
Background CapitaLand is one of Asia's largest diversified real estate groups, headquartered in Singapore and listed on the Singapore Exchange. Its real estate and serviced apartment businesses span over 20 countries and 110 cities. CapitaLand also develops a variety of real estate financial products and services for its customers. Requirements Enhance internet brand management for all CapitaLand projects in China and improve the brand's performance on search engines. Solutions Website Optimization: Align with CapitaLand's online brand strategy in China to develop search engine implementation plans for each project. Optimize the synergy between PC and mobile websites based on user habits in recent years. Provide comprehensive plans and implementation for brand exposure, project promotion, and reputation management on search engines. Reputation Marketing on Baidu and Zhihu: Focus on brand reputation and new product promotion to enhance brand awareness and user trust on these platforms. Implementation Effects Increased weight of the official website on search engines. A significant increase in the number of keywords searchable on Baidu for the official website. More comprehensive exposure of the CapitaLand brand, enhancing project brand awareness.
ECOMMA Network focuses on search engine marketing.
