Background SHISEIDO (Shiseido) is not only popular in Japan but also loved by numerous consumers worldwide. Its products are sold in 85 countries across the globe, making it an Asian cosmetics group with a global reputation. Requirements On the Xiaohongshu platform, promote the brand's new or popular products to help users better understand the products and their advantages, thereby promoting purchase conversion. Guide consumers to purchase products through duty-free shops and strengthen their awareness of this purchasing channel. Solutions Build a reasonable Xiaohongshu influencer matrix based on different project objectives. Combine the platform's trending topics and keywords to gain greater exposure for the brand's products. Provide user behavior analysis, industry environment analysis, competitor analysis, and optimization plans for the brand on the Xiaohongshu platform. Establish a KOL matrix, develop note briefs, and guide purchase channels to encourage potential consumers to "seed" the brand and products, and to share and spread the information spontaneously. This will expand the audience coverage and enhance purchase conversion through the channel. Implementation Effects The promoted products have seen a significant increase in attention and comments on the Xiaohongshu platform. The search results for trending keywords on Xiaohongshu contain a large number of brand notes appearing in top positions, reaching a wider audience. Xiaohongshu notes have been included in Baidu, with Baidu traffic feeding back to Xiaohongshu, ensuring sustained exposure of the brand's notes.
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