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SHISEIDO

Social Media Marketing

Background SHISEIDO (Shiseido) is not only popular in Japan but also loved by numerous consumers worldwide. Its products are sold in 85 countries across the globe, making it an Asian cosmetics group with a global reputation. Requirements On the Xiaohongshu platform, promote the brand's new or popular products to help users better understand the products and their advantages, thereby promoting purchase conversion. Guide consumers to purchase products through duty-free shops and strengthen their awareness of this purchasing channel. Solutions Build a reasonable Xiaohongshu influencer matrix based on different project objectives. Combine the platform's trending topics and keywords to gain greater exposure for the brand's products. Provide user behavior analysis, industry environment analysis, competitor analysis, and optimization plans for the brand on the Xiaohongshu platform. Establish a KOL matrix, develop note briefs, and guide purchase channels to encourage potential consumers to "seed" the brand and products, and to share and spread the information spontaneously. This will expand the audience coverage and enhance purchase conversion through the channel. Implementation Effects The promoted products have seen a significant increase in attention and comments on the Xiaohongshu platform. The search results for trending keywords on Xiaohongshu contain a large number of brand notes appearing in top positions, reaching a wider audience. Xiaohongshu notes have been included in Baidu, with Baidu traffic feeding back to Xiaohongshu, ensuring sustained exposure of the brand's notes.

梨视频

Social Media Marketing

Background   Pear Video is a short video news platform created by a professional team with extensive media experience and a global network of citizen journalists. It focuses on providing in-depth edited aggregated content and original reporting.   Requirements   Rapidly establish brand awareness on search engines and enhance the website's search engine friendliness. Solutions Assist the brand in quickly enhancing its search engine visibility and provide SEO strategy development and training for its editorial team.   Implementation Effects Brand keywords achieve exposure on the first page of Baidu search results. Video content is prominently featured in Baidu search results. Optimized performance of internal site search results.

强生

Social Media Marketing

I believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEOI believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEOI believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEO

万科

Social Media Marketing

I believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEOI believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEOI believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEO

携程

Social Media Marketing

I believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEOI believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEOI believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEO

De beers

Social Media Marketing

I believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEOI believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEOI believe that many SEO analysts are reluctant to change the title when optimizing their clients’ websites. Many analysts believe that changing the title will have a certain impact on SEO

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