Background Founded in 1921, OLYMPUS is one of the world's leading enterprises in precision and optical technology. Its business areas include medical, imaging, and life sciences industries. Through collaboration with E-Point, OLYMPUS aims to enhance the visibility of its official website on search engines, thereby better showcasing its brand value. Project Details In line with OLYMPUS's product promotion strategy, a comprehensive SEO plan has been developed for the homepage, channel pages, and detail pages of the brand's official website. Based on the performance of existing keywords, a professional SEO implementation timeline has been provided to gradually improve the website's performance in terms of traffic and keyword rankings.
Company Background Since 1928, we have been dedicated to the sheet metal industry and have now become a technological pioneer and market leader in leveling technology. Our company headquarters is located in Baden-Baden. Situated in the center of the Karlsruhe Technology Park, we specialize in manufacturing leveling machines and complete production lines for sheet material processing. Project Details Objective: To designate 16 keywords and ensure at least 50% achieve a top-ten natural ranking on Baidu search results. Actual Achievement: All 16 designated keywords were optimized, with 13 achieving a top ranking on Baidu, exceeding the project target by 162%. Supporting Work: Comprehensive support for website optimization, including website redesign and on-site optimization.
Background Zoetis, formerly known as Pfizer Animal Health, is the world's leading animal health company. Since becoming an independent company in 2013, Zoetis has been dedicated to advancing animal health through a comprehensive portfolio of products, including vaccines, parasiticides, antibiotics, diagnostic reagents, antiemetics, anesthetics, and antipruritics. Requirements Enhance brand and product visibility by securing a prominent position on the first page of Baidu search results through content marketing. Optimize the official website to improve rankings for core keywords. Additionally, establish a strong presence within the top 30 results on Zhihu to enhance brand credibility and product endorsement. Solutions Develop and implement a comprehensive website optimization strategy, including content creation to support website development and content deployment. Analyze 200 industry-related keywords by capturing the top 50 Baidu search results (both PC and mobile), totaling 20,000 data points, to identify platforms most trusted by Baidu. Execute content marketing on Zhihu: leverage Zhihu's content promotion tools to increase readership and use Zhihu's information flow advertising to drive traffic to the official website. Implementation Effects Over 100 industry-related keywords have achieved top rankings on Baidu's first page for the official website. Reputation marketing has improved the positioning of target keywords on Baidu's first page by over 100. Zhihu content has generated over 60,000 reads, and traffic to the official website from Zhihu has exceeded 20,000 visits.
Background Founded in Chongqing in 1993 and expanded nationwide, Longfor Group is a professional real estate company dedicated to product and service quality. Its business covers three major areas: real estate development, commercial operations, and property services. The company holds a prominent position in China's real estate industry in terms of business scale and comprehensive strength. Requirements In conjunction with the official website redesign, optimize the overall site to enhance the website's ranking for search engine keywords. Additionally, manage the search engine reputation for the group's projects. Solutions Assist in developing strategies for the official website and its implementation on search engines. Conduct user behavior analysis and environmental analysis of the official website on search engines. Set and improve code rules for the official website. Through keyword research and deployment, secure favorable positions in search results, leading to a healthy increase in the number of indexed pages on search engines. Implementation Effects The number of keywords searchable on Baidu for the official website has significantly increased. Favorable positions on Baidu search result pages have been secured, preventing counterfeit websites from misleading consumers. Various website metrics have become healthier.
Background Yu Pu Hui, developed by the multinational property development and infrastructure group Lendlease, is an elderly care project launched in China. This project marks Lendlease's entry into China's high-quality elderly care market. Requirements Yu Pu Hui is an elderly care community with nearly 850 independent apartments, featuring landscape gardens, recreational areas, and clubs, along with a variety of fitness and entertainment facilities. Located by the picturesque Dianshan Lake, it represents the first step of Lendlease in China's high-end elderly care market. Solutions Brand Analysis and Strategy: Analyze the current status of the brand on search engines, identify valuable entry points for the brand, and develop a targeted reputation management plan. In-depth Product Understanding: Participate in community experience activities with tour groups to gain a deeper understanding of product details and write compelling articles. Website Optimization: Create encyclopedic entries and news updates for the corporate website to comprehensively implement optimization. Implementation Effects Website Optimization: Enhanced the official website's ranking on search engines, with brand terms optimized to the first page of Baidu search results. Reputation Management: Constructed positive content for brand-related keywords on search engines, achieving over 80 top positions on Baidu's first page. Positive Information Coverage: High-quality information dominated the first page of brand search results, showcasing the company's positive image.
Background Sunshine Holdings Limited, a "Fortune Global 500" company, ranked 368th in the 2019 Fortune Global 500 list. Founded in 1995 by Mr. Lin Tengjiao, a patriotic overseas Chinese entrepreneur, it has grown into a large investment holding company integrating six major industrial groups: environmental protection, education, real estate, finance, commodities, and capital. Requirements Upgrade and redesign the group's official website while supporting brand promotion to create a positive search reputation environment for the brand. Solutions Assist the development team in completing the design of multiple channel pages and templates. Provide solutions for website development and content deployment. Implement SEO strategies during the website development process to enhance the website's search engine friendliness. Implementation Effects Increase brand exposure on search engines for the official website. Improve the performance of brand-related content in Baidu search results, enhancing brand value. Maintain and manage the brand's search reputation.
Background Founded in 1921, OLYMPUS is one of the world's leading enterprises in precision and optical technology. Its business areas include medical, imaging, and life sciences industries. Through collaboration with E-Point, OLYMPUS aims to enhance the visibility of its official website on search engines, thereby better showcasing its brand value. Project Details In line with OLYMPUS's product promotion strategy, a comprehensive SEO plan has been developed for the homepage, channel pages, and detail pages of the brand's official website. Based on the performance of existing keywords, a professional SEO implementation timeline has been provided to gradually improve the website's performance in terms of traffic and keyword rankings.
Company Background Since 1928, we have been dedicated to the sheet metal industry and have now become a technological pioneer and market leader in leveling technology. Our company headquarters is located in Baden-Baden. Situated in the center of the Karlsruhe Technology Park, we specialize in manufacturing leveling machines and complete production lines for sheet material processing. Project Details Objective: To designate 16 keywords and ensure at least 50% achieve a top-ten natural ranking on Baidu search results. Actual Achievement: All 16 designated keywords were optimized, with 13 achieving a top ranking on Baidu, exceeding the project target by 162%. Supporting Work: Comprehensive support for website optimization, including website redesign and on-site optimization.
Background Zoetis, formerly known as Pfizer Animal Health, is the world's leading animal health company. Since becoming an independent company in 2013, Zoetis has been dedicated to advancing animal health through a comprehensive portfolio of products, including vaccines, parasiticides, antibiotics, diagnostic reagents, antiemetics, anesthetics, and antipruritics. Requirements Enhance brand and product visibility by securing a prominent position on the first page of Baidu search results through content marketing. Optimize the official website to improve rankings for core keywords. Additionally, establish a strong presence within the top 30 results on Zhihu to enhance brand credibility and product endorsement. Solutions Develop and implement a comprehensive website optimization strategy, including content creation to support website development and content deployment. Analyze 200 industry-related keywords by capturing the top 50 Baidu search results (both PC and mobile), totaling 20,000 data points, to identify platforms most trusted by Baidu. Execute content marketing on Zhihu: leverage Zhihu's content promotion tools to increase readership and use Zhihu's information flow advertising to drive traffic to the official website. Implementation Effects Over 100 industry-related keywords have achieved top rankings on Baidu's first page for the official website. Reputation marketing has improved the positioning of target keywords on Baidu's first page by over 100. Zhihu content has generated over 60,000 reads, and traffic to the official website from Zhihu has exceeded 20,000 visits.
Background Founded in Chongqing in 1993 and expanded nationwide, Longfor Group is a professional real estate company dedicated to product and service quality. Its business covers three major areas: real estate development, commercial operations, and property services. The company holds a prominent position in China's real estate industry in terms of business scale and comprehensive strength. Requirements In conjunction with the official website redesign, optimize the overall site to enhance the website's ranking for search engine keywords. Additionally, manage the search engine reputation for the group's projects. Solutions Assist in developing strategies for the official website and its implementation on search engines. Conduct user behavior analysis and environmental analysis of the official website on search engines. Set and improve code rules for the official website. Through keyword research and deployment, secure favorable positions in search results, leading to a healthy increase in the number of indexed pages on search engines. Implementation Effects The number of keywords searchable on Baidu for the official website has significantly increased. Favorable positions on Baidu search result pages have been secured, preventing counterfeit websites from misleading consumers. Various website metrics have become healthier.
Background Yu Pu Hui, developed by the multinational property development and infrastructure group Lendlease, is an elderly care project launched in China. This project marks Lendlease's entry into China's high-quality elderly care market. Requirements Yu Pu Hui is an elderly care community with nearly 850 independent apartments, featuring landscape gardens, recreational areas, and clubs, along with a variety of fitness and entertainment facilities. Located by the picturesque Dianshan Lake, it represents the first step of Lendlease in China's high-end elderly care market. Solutions Brand Analysis and Strategy: Analyze the current status of the brand on search engines, identify valuable entry points for the brand, and develop a targeted reputation management plan. In-depth Product Understanding: Participate in community experience activities with tour groups to gain a deeper understanding of product details and write compelling articles. Website Optimization: Create encyclopedic entries and news updates for the corporate website to comprehensively implement optimization. Implementation Effects Website Optimization: Enhanced the official website's ranking on search engines, with brand terms optimized to the first page of Baidu search results. Reputation Management: Constructed positive content for brand-related keywords on search engines, achieving over 80 top positions on Baidu's first page. Positive Information Coverage: High-quality information dominated the first page of brand search results, showcasing the company's positive image.
Background Sunshine Holdings Limited, a "Fortune Global 500" company, ranked 368th in the 2019 Fortune Global 500 list. Founded in 1995 by Mr. Lin Tengjiao, a patriotic overseas Chinese entrepreneur, it has grown into a large investment holding company integrating six major industrial groups: environmental protection, education, real estate, finance, commodities, and capital. Requirements Upgrade and redesign the group's official website while supporting brand promotion to create a positive search reputation environment for the brand. Solutions Assist the development team in completing the design of multiple channel pages and templates. Provide solutions for website development and content deployment. Implement SEO strategies during the website development process to enhance the website's search engine friendliness. Implementation Effects Increase brand exposure on search engines for the official website. Improve the performance of brand-related content in Baidu search results, enhancing brand value. Maintain and manage the brand's search reputation.
ECOMMA Network focuses on search engine marketing.
