When optimizing the optimization of the official website, especially the URL structure, we will often fall into a predicament. Most webmasters do not know what type of URL structure that meets the SEO specifications. Among them.

What we must understand is that a reasonable URL structure can not only improve the readability and user experience of the website, but also help search engines to better grasp and index website content, thereby enhancing the ranking and exposure of the website in search engines.

Next, I will sort out it. From the perspective of SEO, how many aspects should the URL specification follow?

1. Simple and clear, easy to remember

Simple URL not only facilitates user memory and sharing, but also improves the efficiency of search engines. Such as: Google (https://www.google.com), bing (https://www.bing.com), etc., then when we optimize the website structure, we must appropriately reduce the level of URL, thereby shortening URL length.

Avoid using too many parameters and redundant characters in the URL, keeping the conciseness of the URL. For example, the main domain name directory “https://www.ggseo.com/google-seo/” https://www.ggseo.com/products/seo- Services/search-eptimization/ “is simpler and more concise, and more more concise, it is more concise and more simple Easy to understand and memory.

2. Use a connected character to avoid special characters

In order to further improve the readability of the URL, it is recommended to use short horizontal lines (-) to separate words instead of the next line (_). Because the search engine usually regards the scratch line as connected characters, and the short horizontal line can better separate words, helping the search engine to understand the meaning of the URL. Special characters may cause analytical errors or affect search engine capture. When optimizing, we should ensure that the URL does not include special characters such as spaces, question marks, and exclamation marks to ensure the stability and accessability of the URL.

3. Unified format, use lowercase letters

Throughout the website, the unity of the URL format should be maintained. For example, you can choose to use a unified lowercase letter, connected characters, and slash (/) to build a URL structure to avoid multiple URL formats (such as English appliances) on the same website.

4. Static URL is better than dynamic URL

Many webmasters will ignore this problem in the URL naming rules. There is no differentiation of task static URL and dynamic URL. This editor should add to why it is more advocated to do pseudo -static URLs and avoid using dynamic URL.

The dynamic URL contains complex parameters, which will cause search engine to grab the speed too slowly and easily lead to duplicate content; while pseudo -static URLs simulate the static structure by rewriting technology, improve readability and search engine friendship, and help improve the website SEO SEO fruit

Therefore, when we do the URLSEO specification, we should convert dynamic URLs into static URL as much as possible, or achieve pseudo -static treatment through technical means to improve the SEO effect of the website.

For example: https://www.ggseo.com/product? ID = 123

Convert to https://www.ggseo.com/product/123.html

5. Selection of URL suffix

The choice of URL suffix should be adjusted according to the content and target audience. For example, for websites mainly displaying information, you can use .html or .htm suffix; for websites with strong functionality, you can use suffoniated suffixes. ASP and other suffix. At the same time, avoid meaningless suffix, such as numbers or random characters, so as not to affect user experience and search engine judgment.

6. Use the https protocol

The HTTPS protocol has higher security compared to the HTTP protocol, helping to protect user privacy and data transmission. At the same time, search engines give higher trust and ranking advantages to websites using the HTTPS protocol. When optimizing, we should promote the target website to adopt the HTTPS protocol to enhance the SEO effect and user trust of the website.

7. Make good use of the URL directory

A reasonable setting of the URL directory level helps search engines to better understand the content of the website. Search engines usually believe that the content below the main domain name directory is relatively important, so a certain amount of weight is given. When optimizing, we should reasonably allocate directory weights according to the importance and target keywords to ensure that important pages get more traffic and exposure opportunities.

8. Regular updates and maintenance

With the update of the website content and the adjustment of the structure, some URLs may become invalid or outdated. When optimizing, we should check and update the website URL regularly to repair the deadlinks and error links in time to maintain the health status and good user experience of the website.