For SEO people, we deal with web pages every day. From a content creation perspective, we create a large number of URLs every day and enter a state of being indexed. Compared with the popularity of the website, the website also generates a large number of external links every day.

In fact, compared to links, it meets the most basic needs of search engines. Likewise, its emergence also affects the development process of the website.

So, how do SEO personnel reasonably control the growth rate of links? Based on many years of website optimization experience, ECOMMA will take you to further analysis

Understand the impact of link growth rate on SEO

First, we need to clarify the direct impact of link growth speed on SEO. The process of indexing a large number of URLs relies on search engine crawlers. However, the crawling frequency of different websites varies depending on their site conditions, especially there is a significant difference between new sites and old sites. Due to the lack of external resource support, the crawling frequency of new sites is often low. If a large amount of content is quickly generated and published at this time, it is likely that it will be difficult for these links to be effectively crawled and included in a high-quality index library for a long time. Therefore, it is particularly important for new sites to reasonably control the link growth rate.

Reasonable control of the growth rate of links to new sites

For new sites, controlling the link growth rate should focus on improving the quality of website content rather than quantity. It is recommended that SEO personnel control the link growth rate within a reasonable range in the early stages of a new site, such as adding 5-10 new links every day, and focus on improving content quality. High-quality content not only attracts users to stay, but also increases the chance of natural links, thus improving the overall weight and ranking of the website.

Continuous optimization of the link growth rate of old sites

Compared with new sites, old sites usually have established a certain degree of search engine trust. At this time, SEO personnel should use tools such as the webmaster backend or website logs to count the crawling frequency of the entire site, and pay special attention to the popular columns and channels as well as the frequency and time nodes of spider visits. Based on these data, SEO personnel can formulate a more precise link growth plan to ensure that the output of new content is gradually increased under the premise of complying with search engine crawling rules, thereby effectively ensuring the inclusion rate of URLs.

Avoid the risks caused by excessive link growth

Whether it is a new site or an old site, you need to be wary of the risks that may arise from excessive link growth. Creating a large number of external links in a short period of time, especially links from a few domain names and highly repeated, can easily be identified by search engines as site group links or spam links, and then be punished. Therefore, SEO personnel should control the growth rate of external links, ensure that they grow at a constant speed within a reasonable range, and pay attention to the quality and relevance of external links.

Q&A

Q: How to judge whether the link growth rate of your website is reasonable?

A: You can use the search engine’s webmaster tools to check changes in the crawling frequency and index volume of the website, and conduct a comprehensive evaluation based on the website content update frequency and quality.

Q: What impact will excessive link growth have on SEO?

A: Link growth that is too fast may be considered abnormal behavior, triggering search engine vigilance, or even causing the website to be penalized. Therefore, it is necessary to maintain the stability and rationality of link growth.

Q: How to balance link quantity and quality?

A: In SEO optimization, quality is always better than quantity. Priority should be given to the quality of content and user experience, and attracting natural links through high-quality content, rather than simply pursuing the number of links.

Q: How to effectively manage external links?

A: When managing external links, you need to pay attention to the quality and relevance of the links. Regularly clean up low-quality, irrelevant links, and actively strive for high-quality links from authoritative websites. At the same time, you need to pay attention to the growth rate of links to avoid negative impacts on SEO if it is too fast or too slow.

To sum up, reasonably controlling the link growth rate is an important part of SEO optimization. SEO personnel need to formulate a scientific link growth plan based on the actual situation of the website, and focus on optimizing content quality, user experience, and the quality and relevance of external links. Only in this way can we stand out in the fierce market competition and achieve a steady improvement in website rankings.

If you have any need for free diagnosis on the official website, please contact us!