During website optimization, there are many manifestations of over-optimization, mainly including the following aspects:

1. Over-optimization of keywords

Keyword stacking:

In the website title, description, text and image ALT tags, a large number of keywords are deliberately stacked to increase the keyword density. This practice not only violates the search engine optimization rules, but also seriously affects the user experience.

Setting too many keywords in the TKD tag (i.e. the title, keywords, description tags inside the meta tag of the website header) is also considered over-optimization.

Too many keyword anchor text links:

As long as the keyword appears in the article, a link is added, or even a lot of useless anchor text links are added, which will lead to anchor text link stacking and is considered over-optimization.

2. Excessive content optimization

Content collection and pseudo-originality:

Use article collection tools or pseudo-originality tools to publish a large number of articles in the same industry. This practice not only fails to bring real value to the website, but may cause search engines to reduce the weight and ranking of the website.

Update a large number of low-quality articles:

In order to increase the inclusion, a large number of low-quality articles containing keywords are updated. These articles often lack originality and value, and are just content updates for the purpose of word library layout.

3. Excessive external link optimization

External link surge:

Buying a large number of external links in a short period of time leads to a sharp increase in the number of external links. This practice may be regarded as external link cheating, which may cause the website to be punished by search engines.

Junk external links:

Using various mass-mailing software to publish a large number of junk external links, these external links are of poor quality and do not meet the search engine’s requirements for high-quality external links.

4. Excessive website structure and internal optimization

Irrational internal link construction:

Multiple keyword anchor texts point to the homepage of the website, rather than recommending valuable pages based on the relevance of keywords. This practice is simply to pass weight to the homepage and increase the ranking of the word library, but it will lead to an unreasonable internal link structure.

Improper use of H tags:

Using H1 tags multiple times in a page to emphasize the importance of keywords. However, search engines usually recommend that only one H1 tag be used for a page. Too many H1 tags will be regarded as over-optimization.

Hidden links and keywords:

Using hidden links or hidden keywords, such as making them unrecognizable to users by using the same background color or reducing the font size. This practice will also be regarded as over-optimization by search engines.

Solutions to over-optimization

For the above-mentioned over-optimization performance, the following solutions can be adopted:

Reduce or delete deliberately added keywords:

Clean up the piled keywords in the website and restore the natural title and content.

Optimize the internal link structure:

Use a variety of internal link settings to avoid all keywords pointing to the homepage. Recommend valuable pages based on the relevance of keywords.

Introduce high-quality external links:

Abandon low-quality external link construction platforms and focus on high-quality external link construction. Steadily increase the frequency and growth rate of external links.

Update original articles:

Write high-quality and valuable original articles around user needs. Avoid using article collection or pseudo-original tools.

Rationally use H tags:

Make sure that each page uses only one H1 tag, and reasonably use other H tags to optimize the page structure.

Analyze website logs:

Use website logs to view the crawling of search engine spiders, so as to find over-optimization areas and make adjustments.

Over-optimization should be avoided during website optimization. Through reasonable keyword layout, content update, external link construction and website structure optimization, the ranking and exposure of the website in search engines can be improved. At the same time, you need to pay close attention to the algorithm changes and market trends of search engines, and adjust the optimization strategy in time to maintain the competitiveness of the website.

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