Website optimization, as the core responsibility of SEO personnel, covers the detailed adjustment and optimization of website programs, domain name registration information, content planning, section layout, target keyword setting and other dimensions.

The core purpose is to make the website design more in line with the search engine’s retrieval mechanism and meet the search engine’s ranking algorithm requirements, so as to obtain higher traffic rankings in the search results, thereby improving the overall effect of search engine marketing and ensuring that the website’s related keywords can occupy a favorable search ranking position.

For example, for redundant code, although it is known that it exists and can be deleted, it is left alone due to laziness; for mergeable JS files, it is not integrated in time due to fear of operational errors; for the negative impact of spam external links, although it is well known, it is still sent due to the inertia of daily work. These behaviors are undoubtedly a neglect of the principles of website optimization.

People tend to play to their strengths and avoid their weaknesses, only focusing on the areas they are good at, while ignoring their own shortcomings. This mentality also exists in the process of website optimization. Some SEO personnel may only focus on the areas they are good at, such as content creation, and ignore the shortcomings of the website’s loading speed and user experience. This one-sided pursuit of strengths while ignoring weaknesses is tantamount to losing sight of the forest for the trees.

As the barrel effect reveals, the amount of water a barrel can hold is not determined by the longest board, but by the shortest board. Similarly, the overall performance of a website depends on the comprehensive level of its various factors. Therefore, when optimizing a website, we should not only focus on our strengths, but should pay more attention to making up for our weaknesses.

Sometimes, making up for weaknesses may be more critical than playing to our strengths. Just a slight improvement in weaknesses can lead to a qualitative leap in the performance of the entire website. For example, instead of focusing on ranking core keywords, it is better to focus on optimizing long-tail keywords. Although these long-tail keywords have a small search volume, they are relatively easy to optimize and can bring more traffic to the website, while also helping to improve the ranking of core keywords.

Therefore, for friends engaged in website SEO optimization, while constantly improving the overall strength of the website, they should always be vigilant, promptly discover and make up for the shortcomings of the website. Only in this way can we stand out from the fierce competition and achieve continuous growth in website traffic and steady improvement in search engine rankings.

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