How to choose the content marketing institution that is most suitable for your business?

We know that in the process of website optimization, there will be various anchor text link settings. By setting an anchor text, the organic link of the website is organically link into a whole, which is conducive to users to quickly find and position the corresponding content. At the same time, it also helps to improve the ability to quickly crawl the spider machine by search engines such as Baidu, which is conducive to improving the website’s website’s. Optimization effect.

An important role of anchor text

There are two functions to set anchor text on the website content. One is to produce a good experience for users, and the other is to produce a good experience for Baidu Spiders. For the former, when the user opens your website content, if there are a certain number of keywords in your website content page, these keywords often confuse users. At this time, set the keyword to an anchor text link, and the user can directly open the anchor text link, and then quickly locate the specific connotation of these keywords to help users quickly understand the relevant content.

Generally speaking, anchor text is actually a keyword on the website content page, usually on the description part of the homepage. Although there are website keywords, the anchor text link cannot be set here. In addition, anchor text should not be set for keywords on the column page.

Except for the above -mentioned explanation content of the homepage, although the keywords appear, the anchor text link should not be set at this time. Because this will bring superimposition to Baidu’s keywords, thereby dragging the optimization effect of the website.

Usually on one content page, more than two anchor texts cannot appear, and only one line of line cannot exceed two lines. Because the anchor text link is more convenient for users and Baidu Spiders to traverse the website. If there are too many, it will also impress the pile of Baidu’s keywords, which is not conducive to the optimization of the website.

The website of the anchor text link to the content of the content must be related keywords. For example, your keywords are medical vocabulary, but the page you jump out is a beautiful picture, which will not only make users dissatisfied, but also bring Baidu’s feelings, which will seriously affect the optimization effect of your website.

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