Recently, Google officials have made large-scale changes to search algorithms and systems, which they call ” core update” So what content has been updated, let me review it with you.

This time the core algorithm fully listened to the feedback heard from some webmasters and SEOs in the past few months, and will conduct traffic callbacks for small sites and independent sites with useful original content.

The core purpose of Google’s core update is to optimize its algorithm mechanism to more accurately identify and present to users high-quality content that contains real value. These updates adopt a broad rather than targeted strategy, not limited to specific websites or pages, but focusing on the healthy development of the entire online ecosystem.

As online content continues to evolve and enrich, Google continues to comprehensively review and upgrade its system architecture to ensure that it can keep pace with the times and provide users with the most relevant, accurate and useful information experience. This move reflects Google’s continued efforts and commitment as an industry leader in promoting Internet content quality improvement and user experience optimization.

How to check whether a website is affected by the “core update” algorithm?

Check if your traffic has dropped in Search Console

If you notice a drop in rankings and suspect it may be related to the timing of a core update, log into the Google Search Console to determine if changes need to be made.

Confirm that the core update has been released. Check the Search Status Dashboard (https://status.search.google.com/) and note the start and end dates for core updates.

Correct date to compare: We recommend waiting at least a full week after the core update is completed before analyzing your site in Search Console. After a week, try comparing this week to the week before core updates started rolling out; that way, you’ll be better able to determine what exactly has changed.

View your top pages and queries. Evaluate rankings before and after the core update: Is the drop in ranking large or small?

Small drop in ranking (from 2nd to 4th): No drastic action required (in fact, we recommend that you don’t make changes to content that’s performing well).

Big drop in ranking (from 4th to 29th): A more in-depth evaluation.

Analyze different search types separately: This can help you understand whether the traffic drop you’re seeing is occurring on Google Web Search, Google Images, Video mode, or the News tab.

Assessing significant drops in rankings

If you notice that your entire site’s rankings continue to drop significantly, please review the Self-Assessment(https://developers.google.com/search/docs/fundamentals/creating-helpful-content) section to review your entire site (while at the same time) is a single web page) provides useful, reliable, and user-centered content. Specifically, we recommend that you keep the following points in mind:

Go through your entire website carefully and try to remain objective. You may also consider asking someone else you trust who is not affiliated with the site to conduct an evaluation using these questions.

Evaluate the most affected web pages. Take a closer look at these pages and searches to see how they perform against the self-assessment questions above. For example, there may be other pages that are more helpful to the searching user.

Things to note when making changes

Avoid making “quick-fix” changes (e.g., removing a page element because you’ve heard it’s bad for SEO). Instead, focus on making changes that are meaningful to your users and effective in the long term.

Consider how you can improve your content in meaningful ways. For example, you can make the page easier for your audience to read and navigate by rewriting or restructuring your content.

Removing content is a last resort and should only be considered if you believe the content is irretrievable. In fact, if you are considering deleting entire sections of your site, it may be a sign that these sections were created first for search engines and not for users. If this is the case on your site, removing the useless content can help improve the performance of your site’s quality content.

How long does it take to see results in search results?

According to Google’s official instructions, if improvements are made to website pages, it may take some time to show effect in search results: some changes may take effect within a few days, but it may take our systems several months to understand And confirm that the entire site is now generating useful, reliable, user-focused content. If a few months go by and you still don’t see any results, you may want to wait until the next core update.

Q:What is the primary goal of Google’s SEO algorithms?

A:The primary goal of Google’s SEO algorithms is to deliver the most relevant, high-quality, and user-friendly web pages to searchers based on their queries. This involves ranking websites based on a multitude of factors that aim to understand the content’s relevance, authority, and user experience.

Q:How does Google handle duplicate content in SEO?

A:Google has sophisticated algorithms to detect and handle duplicate content. While it doesn’t penalize websites solely for having duplicates, it prefers to show the most authoritative or earliest version of the content in search results. Websites can use canonical tags or 301 redirects to indicate the preferred version of duplicate pages.

Q:How does Google handle keyword stuffing and other manipulative SEO tactics?

A:Google’s algorithms are designed to detect and penalize websites that use manipulative SEO tactics like keyword stuffing, hidden text, link farms, and other forms of spam. These practices violate Google’s Webmaster Guidelines and can result in demotions in search rankings or even removal from the index.

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