When optimizing corporate websites for clients, most clients don’t pay much attention to the ranking and traffic of the official website, but rather consider the conversion rate of the website. So how can we make this website an efficient conversion tool to convert visitors into actual customers, potential customers or loyal fans? This article will explore several proven methods in depth, hoping to be helpful to everyone:

Optimizing user experience

Page loading speed: Page loading speed is the main factor leading to official website traffic and further conversion. When optimizing, it is necessary to ensure that the website loads quickly to avoid user loss due to waiting.

How to improve page loading speed?

You can ensure further improvement of page loading speed by optimizing page code encapsulation, image compression, and upgrading cloud services. For tools to detect page loading speed, please refer to (https://gtmetrix.com/)

Responsive design: In the early stage of official website design, it is more recommended that the company’s official website adopt responsive design, so that the website can be displayed differently on different devices (such as desktop, tablet and mobile phone) according to the device of the search user, which can provide a good user experience.

Navigation structure: In the navigation setting section, it is necessary to classify according to the company’s products, ensure that the navigation bar displays more comprehensive information, rationalize the classification of products, simplify navigation, and ensure that users can easily find the required information.

Product richness: In order to meet the search needs of different netizens, after determining the industry prospects and product tonality of the company’s official website, it is important to reasonably leak the product page and continuously meet the user’s search needs.

For example, for related product recommendations, search for Apple mobile phones, and enter the corresponding product page, it not only contains parameter information about Apple mobile phones, but also can add more related products about Apple mobile phones, such as headphones, mobile phone cases, charging cables, power banks, etc. that are compatible with Apple mobile phones to meet the needs of product richness.

Provide high-quality content

Valuable and high-quality content is mainly reflected in “value”, “clarity” and “activity”.

“Value”

When promoting product information, we need to consider which information is truly valuable to users and which information users want to know most when refining the core product content, so as to ensure the “value” of our promotional content;

“Clarity”

Here refers to the section category. In the complicated and lengthy product introduction information page, how to let users quickly find the content they are interested in is crucial! Here it is recommended to increase the climbing function to meet the user’s quick search needs.

The user selects the corresponding section name to jump to the corresponding content for viewing.

“Activity”

Take the products on Amazon’s e-commerce website as an example, add a user comment section, and use user UGC to improve the “activity” of the page. In addition to the need for continuous maintenance and updates of the company’s official website itself, user comments can not only effectively increase the current page activity, but also effectively drive the conversion efficiency of the page based on the product usage experience of the comments.

Activity and conversion settings

You can add some activity pages and sections to the official website to promote page conversion, such as discounts, promotions, discounts, and other activity areas to attract potential users to pay attention and further optimize. In addition, there are certain skills in setting up the conversion entrance. For the conversion entrance. It needs to be clear and eye-catching: the conversion button is placed in the key position of the user’s natural browsing path, such as the top of the page, the middle and the bottom of the content. When there is an activity, it is best to set it up in conjunction with the activity page. When there is no activity promotion page, you can get clues by adding an online customer service entrance to further improve the conversion rate.

The above are some recommended suggestions for improving the website conversion rate. I hope it will be helpful to everyone.

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