In the previous article, we mentioned how to mine suitable keywords and traffic words (see How to choose keywords for SEO corporate website?), in which we talked about checking what words competitors have used. Then we will extend the analysis of competitors. What should we mainly analyze when doing SEO competition analysis for corporate websites?

Website weight and basic information

Website weight score: Through third-party tools (such as Semrush, Ahrefs, etc.), we can understand the weight score of competitor websites, which will help evaluate their trust and ranking potential in Google search engines.

Website establishment time and domain name information: Analyze the website establishment time, domain name suffix (such as .com, .cn, etc.) and domain name registration time of competitor websites. These factors may affect the weight and ranking of the website.

Keywords and ranking

Number of natural keywords: Understanding the number of natural keywords of competitors will help judge their investment and effect in SEO. (You can also query through third-party tools such as SEMrush)

Keyword ranking: Use SEO tools to check the keyword ranking of competitor websites, especially those keywords that are ranked high and relevant to the business, which can help find potential optimization opportunities.

Main keyword difficulty: Analyze the difficulty of competitors’ main ranking keywords, including the degree of competition and search volume of keywords, so as to formulate a reasonable keyword strategy.

Website content and structure

Web page analysis: Collect competitor website traffic and well-ranked web pages, analyze the content, structure, layout, etc. of these web pages, and understand the information that users may be most interested in.

Content quality: Evaluate the content quality of competitor websites, including originality, update frequency, relevance, etc., which can help find optimization opportunities in content.

Website structure: Analyze whether the architecture of competitor websites is clear and whether it is easy for crawlers to crawl, etc. These factors may affect the ranking of the website.

External links and social media

Backlinks (external links): Analyze the number, quality and source of competitors’ backlinks to understand their performance in external links. High-quality external links help improve the weight and ranking of websites.

Well, today’s sharing ends here. I hope it will provide some good directions for you when diagnosing your competitors’ websites.

If you need a free corporate website diagnosis solution, please contact us!