I believe that many of my friends who are third-party SEO analysts feel distressed when doing corporate site optimization, how to choose keywords for corporate site SEO, and how to mine traffic words suitable for the official website. The search volume of the mined words is too large to meet the KPI, and the search volume of the mined words is too small and customers do not recognize them.

How to balance these problems, solve customer questions and ensure the completion of KPI? Choosing suitable keywords is essential. Next, I will share with you some personal experience on mining words based on my personal experience:

Principles of keyword selection

Relevance: Keywords must be closely related to website content, products or services. If keywords do not match website content, they cannot meet users’ search needs. We can exclude such words.

Search volume: Select keywords with a certain search volume to ensure that the website has enough exposure opportunities. Here we need to explain how to determine the search volume of keywords? You need to use the Google Keyword Planner tool to view the average monthly search volume of the corresponding keywords, and evaluate the difficulty of making words based on the average monthly search volume index.

Competition level: It is necessary to evaluate the competition level of keywords. Generally speaking, keywords with high search volume and low competition are ideal choices. However, such keywords are often scarce, so in actual operation, it is necessary to comprehensively consider the search volume, competition level and actual website conditions to make a choice.

User intent: Understanding the intent behind user searches is the key to keyword research and selection. Different keywords may represent different needs and stages of users, such as information acquisition, product comparison, purchase decision, etc. Therefore, when selecting keywords, you need to stand in the user’s perspective and think about the search terms they may use.

(Sourced from Google drop-down list)

(Sourced from Google search results related questions)

(Sourced from Gogle related recommendations)

Keyword mining methods

Look at the industry

First, when we are doing a corporate site, we should consider which industry the product words of our corporate site belong to? If you want to sell TVs, then it belongs to the home appliance industry. You can mine a batch of industry words that are suitable for your site and related to your own products as a source of keyword laying according to the product characteristics

Look at competitors

Here it is easy to understand. If you don’t know how to dig or what to dig, just look at the sites of several leading companies in the industry and see what words they are laying. You can use the SEMrush tool to analyze and accurately understand the main traffic source words of the competitor’s site, so as to select some words that are more relevant to your own products as the source of keyword laying.

Look at the drop-down search results and related searches

Search on Google through the core product words to check the recent user hot search related words and long-tail words recommended by the search engine. These words can also be matched with the official website, providing some help for selecting core traffic words.

Well, today I will share how to mine SEO keywords for enterprise websites. I hope it will be helpful to everyone.

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